CPSA marketing skills competition in Salveo Zagreb 22.01.2024.

We welcomed a total of 37 participants from Zagreb and Split in our Zagreb office.

We recently hosted a marketing skills competition, showcasing the talents and marketing skills of pharmacy students. A total of 37 participants engaged in the competition, focusing on further implementation and improvement of the MypharmaSpace mobile app in the realm of everyday pharmacy.

Judging criteria included creativity, innovativeness, presentation skills, and practical applicability. The evaluations revealed a tight competition, highlighting the exceptional quality of the submissions. A delightful interaction with these students over the weekend affirmed that their approach to life and work is positively shaping the world. We take immense pride in witnessing their impressive displays during the competition.

The creativity and innovation of the students were particularly commended during the contest, and they were encouraged to explore potential future collaborations. Originating in 2017 by CPSA, the marketing skills competition has since been adopted by the International Pharmaceutical Students' Federation (IPSF), as indicated on the cpsa.hr website. It is emphasized as a "unique opportunity to gain insights and firsthand knowledge about marketing from the industry experts, enhancing soft skills in the process."

Over two days, students from the 3rd, 4th, and 5th years of pharmacy and medical biochemistry attended lectures, participated in workshops, and collaborated in teams to tackle a marketing case. Notably, this year marked the debut of students from Split in the competition, and the awards for the top three positions were presented by Ana Soldo, President of the Croatian Chamber of Pharmacy.

All participants deserve a perfect score for creating an engaging atmosphere, fostering a spirit of unity, demonstrating mutual support, and showcasing exceptional teamwork.